John Wren, chief executive of Omnicom was quoted recently in the FT saying that the advertising group planned to introduce a technical education programme for all its 63,000 employees to teach them the ways of Google, Facebook and other online media. According the the FT, Omnicom is to accelerate its push into digital media and [...]
By Andrew Grill
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Posted December 30, 2010
in advertising, social media
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Tagged digital training, financial times, FT, Global Counsel, google, John Wren, Martin Sorrell, Obama, Omicom, Omnicom, Omnicom Media Group, Peter Mandelson, Sir Martin Sorrell, tim bradshaw, wpp
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It’s nice to be able to welcome the rest of the Visible crew to the UK. WPP Company Establishes European Headquarters to Support Growing Demand for Comprehensive Social Media Monitoring Solutions Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies [...]
By Andrew Grill
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Posted May 18, 2010
in social media
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Tagged andrew grill, Autodesk, berkeley square, Blake Cahill, Boost Mobile, Centurion Holdings, craig gordon, dan vetras, Forrester Research, Hill & Knowlton, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, James Farquharson, microsoft, social media monitoring, trucast, truinsight, trupulse, trusearch, truvoice, VCCP, visible technologies, visible technologies uk, wpp, wpp investment, Xerox
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I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]
By Andrew Grill
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Posted January 13, 2010
in social media
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Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008. This is a show “all about advertising”, and quoting from a recent story in Campaign below The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”. In the Q&A that followed, he was asked “what idea should we be taking more seriously”. In his response (copied below) [...]
By Andrew Grill
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Posted September 29, 2008
in advertising
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Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
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Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson titled “Advertisers welcome prospect of stronger rival to Google“, Sir Martin describes Google as a [...]
