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The global road warrior’s new BFF the Huawei E587 mobile hotspot

As many London Calling readers know, I travel a lot for work. I used to travel within Europe extensively, and have done the London-Sydney-London route more times than I care to remember. Lately, my role with PeopleBrowsr has seen me in San Francisco on a regular basis. One of the most popular posts on this [...]

By Andrew Grill | Posted November 23, 2011 in mifi | Tagged 3G, AT&T, AWS, data roaming, E585, E586, Huawei, Huawei E587, MiFi hotspot, PeopleBrowsr, R201, t-mobile, three, Three MiFi, Tmobile, Tmobile Sonic 4G mobile hotspot, Tmobile USA, UMTS.4G, vodafone | Comments (4)

New magazine covering social, mobile & enterprise launches

I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media. Naturally, the magazine is not in paper form but in a easily readable online format. It has a good cross section of articles covering a variety of “point zero” [...]

By Andrew Grill | Posted September 5, 2009 in opinion | Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon | Comments (2)

GSMA publish results from UK metrics study on mobile advertising

16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone | Comments (0)

3rd party ad serving on mobile – a good start

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform. Quoting from the story: Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile [...]

By Andrew Grill | Posted January 6, 2009 in advertising | Tagged 3rd party, active digital footprint, ad serving, Add new tag, cost per relevant audience, cpm, CPRA, digital footprint, eyeblaster, MediaCom, metrics, mobiad news, mobile advertising, mobile advertising measurement, mobile campaign, passive digital footprint, social media marketing, Stefan Bardega, t-mobile | Comments (1)