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[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

Almost 75 percent of respondents to the latest Netsize Guide survey think location is essential for mobile content and services search

Over on the excellent MSearch Groove website, Peggy Anne Salz gives us a preview of a very interesting report to be released at Mobile World Congress in Barcelona next month.  The real attraction is the Netsize survey, the company’s first-ever online poll of some 1,800 industry professionals. Two key takeouts – respondents to a survey for the Netsize [...]