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Interview with Klaas Weima from Energize.nl at Mobile Monday Amsterdam

After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam,  Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.   I was delighted to participate, and [...]

With mobile it’s personal – marketers must respect customer information

Here is a lesson in how not to use mobile as a channel. I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage. I won’t name the company concerned because they have removed my mobile number [...]