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Proof that the mobile really is personal media

I read with interest the news that there is to be a class action brought against Apple for allegedly allowing personal information gleaned from iPhones and iPads to be sold to advertisers. Apple is being sued sued over claims that applications for the company’s iPhone and iPad transmit users’ personal information to advertising networks without [...]

By Andrew Grill | Posted December 29, 2010 in social media | Tagged Alan Moore, apple class action, class action, iPad, iphone, iPod, mobile, mobile advertising, mobile marketing, mobile social media, peer advocacy, personal information, personal media, personal media device, social networkigng, the glittering allure of the mobile society | Comments (1)

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

The twitter tax and what it really says about your business

Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]

By Andrew Grill | Posted September 25, 2010 in twitter | Tagged @aiannucci, @vodafoneUK, advertising, Armando Iannucci, bt, customer service, Darcy Willson-Rymer, Dave Evans, dim bulb, financial times, FT, FT.com, Jonathan Salem Baskin, lucy kellaway, peer advocacy, social media monitoring, social networks, starbucks, twitter, twitter tax, Vodafone.@btcare | Comments (16)

When an “interruption in transmission” = an own goal by ITV and what it means for the future of advertising

By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an “interruption”. it was actually an ad. While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look “beyond advertising” [...]

By Andrew Grill | Posted June 15, 2010 in social media | Tagged advertising.the future of advertising, beyond advertising, England World Cup, hd, itv, ITV blunder, ITV HD, ITV own goal, just like real life, mobile, peer advocacy, social media, tv advertising, world cup | Comments (1)

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

By Andrew Grill | Posted September 14, 2009 in social media | Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars | Comments (18)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (83)