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The RapLeaf backlash proves consumers still do not trust advertisers with their data

Update: 20 November 2010: Over 3 weeks have passed since I started the $100 RapLeaf experiment – still no word from Rapleaf….and don’t expect to hear from them. Over the last few days, there has been a lot of discussion about a new service called RapLeaf. I first came across the service some months ago [...]

[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

Australian mobile market perspective part 1

Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets.  For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space. I have spoken to [...]

“The Facebook tool which turns your mobile into a snoop” reports the Times newspaper in the UK

The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.”  The service is apparently coming to the UK soon, from US company [...]