LondonCalling.co » thoughts on all things social and digital

RSS

Time for a rethink for mobile advertising?

Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers. In Peggy’s recent post she says: “The mobile advertising market has [...]

Andrew Grill speaks to Keith Dyer on Mobile Europe TV

Andrew Grill (right) recently spoke with Keith Dyer, Editor of Mobile Europe Magazine at the Femtocell Europe 2008 conference in London.  In the short (5 minute) interview, Andrew explains how the Seeker Wireless zone detection technology can be used to enhance the femtocell proposition, and also be used for fixed mobile substitution (HomeZone) services as well [...]