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Mobile advertising ‘stalled by over-caution’ says UK survey

I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below. Operators, brands and agencies all to blame, finds survey Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile [...]

By Andrew Grill | Posted May 26, 2009 in advertising | Tagged , , , , , , , , , , | Comments (4)

Volkswagen Tiguan mobile advertising case study

At the Mobile Advertising 2009 conference in Amsterdam last week, we were treated to an eye-opening presentation from Jens Klitzke, who is Head of International CRM Programs, at Volkswagen. Jens walked through an excellent case study surrounding the launch of the Volkswagen Tiguan. Basically, they built a “long lead” marketing campaign to promote the launch [...]

By Andrew Grill | Posted May 20, 2009 in advertising | Tagged , , , , , , , , , , , , , , , | Comments (2)

Mobile Content conference in London 18 – 21st November

I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks. The Panel topic is “What Are The Biggest Hurdles To Developing A Profitable Mobile Advertising Ecosystem?” and I will be joined on the panel (Chaired [...]

By Andrew Grill | Posted November 3, 2008 in conference | Tagged , , , , , , , , | Comments (1)