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Do it yourself social media monitoring – not for the faint hearted or the IT department

For the second time in as many months, a potential client has informed me that “the internal IT team are developing and evaluating their own home-grown social media monitoring platform”. This either points to the fact that the entire social media monitoring industry has failed, or the IT departments think they can build a better/faster/cheaper [...]

First look at the new Vodafone Sure Signal

Update January 2010: Vodafone has updated their marketing name for this product and it is now called Vodafone Sure Signal.  They have started to heavily promote it around London on the tube and in other outdoor locations.  This post was first published in July 2009 just after it launched.  Since then it has pretty much [...]