A recent scoop from Tim Bradshaw (@tim) at the Financial Times during #canneslions last week pointed to Twitter taking a bolder stance with advertising on the 5 year old micro blogging site. Quoting from Tim’s article According to three people familiar with the situation, Twitter’s plans under consideration would see “promoted tweets” appear in their [...]
By Andrew Grill
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Posted June 26, 2011
in twitter
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Tagged @katies, @tonyw, ad relevance, cannes lions, canneslions, color.com, Facebook.Facebook ad revenue, financial times, FT, Katie Jacobs Stanton, promoted accounts, promoted trends, relevant advertising, social media advertising, tim bradshaw, Tony Wang, tweet deck, tweet relevance, tweetdeck, twitter, twitter ad revenue, twitter ad reveue, twitter ads, twitter advertising.promoted tweets
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John Wren, chief executive of Omnicom was quoted recently in the FT saying that the advertising group planned to introduce a technical education programme for all its 63,000 employees to teach them the ways of Google, Facebook and other online media. According the the FT, Omnicom is to accelerate its push into digital media and [...]
By Andrew Grill
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Posted December 30, 2010
in advertising, social media
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Tagged digital training, financial times, FT, Global Counsel, google, John Wren, Martin Sorrell, Obama, Omicom, Omnicom, Omnicom Media Group, Peter Mandelson, Sir Martin Sorrell, tim bradshaw, wpp
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One of the limitations of twitter is that if you want to share a website link such as http://londoncalling.co/2010/10/using-your-own-branded-short-urls-on-twitter-part-1 then the link actually takes up a number of valuable characters (83 to be exact) – more than half of the 140 available in a single tweet. The answer of course is to use one of a [...]
By Andrew Grill
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Posted October 31, 2010
in social media, URL shorteners
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Tagged bbc, BBC short URL, bit.ly, bit.ly alternative, bit.ly short url, bitly, bitly alternative, bitly alternatives, bitly competitor, bitlypro, bity.pro, branded short URL, branded URL, coke, CokeURL, FT, geek chic, im, Independent, j.mp, lc.tl, london calling, Malcolm Coles, mcol.es, Ozh Richard, personal short URL, personal URL, Reuters, Robert Brook, short branded urls, short brander url, short links, short url, stephen waddington, The Independent, tim bradshaw, tim.lc, tinyurl, tr, tweetdeck, twitter links, url, url short, urls, wadds, wadds.co, wunderman, yourls, yourls.org
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This post follows on from part 1 where I introduced the concept of short URL services and how some companies and individuals have started to deploy customised URL shorteners. So now you’ve made the decision that you want your own short URL service (like the one I use, lc.tl) – what next? Well first of [...]
By Andrew Grill
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Posted October 31, 2010
in social media
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Tagged .cx, .tl, backtweets, bbc, BBC short URL, bit.ly, bitly, bitly.pro, bitlypro, bity.pro, branded short URL, branded URL, chromed bird, coke, CokeURL, domai.nr, eurodns, eurodns.com, FT, geek chic, ghandi.net, im, Independent, lc.tl, london calling, Ozh Richard, personal short URL, personal URL, Reuters, Robert Brook, short links, short url, stephen waddington, The Independent, tim bradshaw, tim.lc, tinyurl, tippex youtube, tr, tweetdec, tweetdeck, twitter links, two letter domains, url, urls, wadds, wadds.co, wunderman, yourls, yourls.org
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Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]
By Andrew Grill
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Posted September 25, 2010
in twitter
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Tagged @aiannucci, @vodafoneUK, advertising, Armando Iannucci, bt, customer service, Darcy Willson-Rymer, Dave Evans, dim bulb, financial times, FT, FT.com, Jonathan Salem Baskin, lucy kellaway, peer advocacy, social media monitoring, social networks, starbucks, twitter, twitter tax, Vodafone.@btcare
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On my recent trip to Sydney, I picked up an iPad (around £100 cheaper in Australia given I could claim back the 10% GST as I was taking it out of the country, and it is not subject to the “cost of doing business in the UK” Apple tax). What has amazed me is that everyone [...]
By Andrew Grill
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Posted August 5, 2010
in iPad
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Tagged AFR, apple, Australian Financial Review, Fairfax, financial times, FT, FT iPad app, FT.com, iPad, iPad app, iPad ready, Ipad web app, iphone, itunes, New York Times, news, newspaper consumption, newspapers, newsprint, newsprint fingers, online news, Pressreader, sydney, sydney morning herald, Wall Street Journal, WSJ
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I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
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Posted September 14, 2009
in social media
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Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars
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I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“. In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on. Quoting from the article, John says “Four decades later, [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged advertising, always connected, analogue, creatives, credit crunch, digital, digital agencies, financial times, FT, Gen C, John Gapper, madison avenue, media buying, media planning, mobile, mobile advertising, recession, suits
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A recent report in London’s Financial Times by Tim Bradshaw claims that “The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets. Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television [...]
By Andrew Grill
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Posted October 14, 2008
in opinion
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Tagged advertising downturn, advertising on mobile, credit crunch, disruptive play, economic downturn, financial times, FT, mobile ad spending, mobile advertising, mobile operators, tim bradshaw
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Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson titled “Advertisers welcome prospect of stronger rival to Google“, Sir Martin describes Google as a [...]
