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Tag Archives: frequency


 

The new Telegraph iPad app and why reach and frequency is dead on mobile

I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]

By Andrew Grill | Posted September 21, 2010 in advertising, iPad | Tagged , , , , , , , , , , , , | Comments (3)

Only you can save mobile advertising

John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising” I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John. His byline for the article is “The real value [...]

By Andrew Grill | Posted May 4, 2009 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Comments (0)

Digital Lounge presentation on mobile advertising

I presented at a very lively Digital Lounge event held at the Adam Street private member’s club in London on Thursday on mobile advertising.  It was well attended and there were LOTS of thoughtful questions and opinions during and directly after my presentation as well as during drinks afterwards. My 4 key points were 1. [...]

By Andrew Grill | Posted January 29, 2009 in advertising | Tagged , , , , , , | Comments (2)

Shaun Gregory from Blyk on mobile advertising

I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising. In the article,  (the bolding is mine for emphasis) Shaun who is the UK CEO [...]

By Andrew Grill | Posted November 29, 2008 in advertising | Tagged , , , , , , , , | Comments (3)