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FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

By Andrew Grill | Posted November 22, 2010 in social media | Tagged Allstate, American Lung Association, Assessing, AT&T, bausch & Lomb, booz & co, Cargill, CDW, charles schwab, Chase, Chevron, cisco, Collaborating, dow, Duke Energy, electrolux, Experimenting, facebook, federal express, fedex and ketchum, fexed, Ford, FPL, GE, GM<Ingersoll Rand, Hallmark Cards, Home Depot, Honeywell, IBM, Iridium, ketchum, KPN, Kraft, leadership, Leo Burnett, Listening, mars, metlife, Nichelin, Office Depot, p&g, Pactiv, participation, Pepsi, philips, PNC, Popeyes, Reclaiming, Refining, renault, Sears, Shell, social media, social media best practice, social media leadership, social media report, Southwest Airlines, Standard & Poors, Staples, Strategy & Planning, Symantec, Tellabs, twitter, United, youtube | Comments (4)

Vodafone Completes Roll Out of Mobile Advertising Services to 18 Markets in 18 Months

Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]

By Andrew Grill | Posted May 13, 2009 in advertising | Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection | Comments (3)