I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below. Operators, brands and agencies all to blame, finds survey Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged adfortel, agencies, Alcatel-Lucent, brands, Camerjam, esoou, everysingleoneofus, MobAdUK, mobile advertising, mobile advertising conference, mobile advertising uk
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I was honoured to be interviewed on camera by Jonathan MacDonald about mobile advertising as part of the everysingleoneofus project. I rarely watch myself back on video but I was very pleased with the result. On the 17 minute video below, Jonathan MacDonald and I talk about many of the issues facing mobile advertising today [...]
This week over at Mobile Industry Review, my good friend and fellow mobile advertising evangelist, Jonathan MacDonald from Ogilvy is hosting a series of video interviews with thought leaders in the mobile advertising space. In the words of Ewan MacLeod from MIR I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena [...]
By Andrew Grill
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Posted January 15, 2009
in thought leadership
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Tagged esoou, every single one of us, everysingleoneofus, jonathan macdonald, mir, mobile advertising, mobile industry review, thought leaders, video interview, video views
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I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the [...]
By Andrew Grill
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Posted December 9, 2008
in advertising
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Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen
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