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23 million people in the UK already using their mobile phones to make purchases

Research from the Internet Advertising Bureau finds that smartphone users are 63% more likely to engage with m-commerce New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using [...]

Mobile coupons could be just the ticket for frazzled consumers

Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting. America is well known for its coupon culture, but it seems the [...]