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Tag Archives: australian


 

The new Telegraph iPad app and why reach and frequency is dead on mobile

I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]

By Andrew Grill | Posted September 21, 2010 in advertising, iPad | Tagged , , , , , , , , , , , , | Comments (3)

Firxt.com – a new Australian mobile search website

I received an email via my contact form this morning from Andrew Gray in Melbourne about a new mobile search engine called Firxt. As I’m always happy to help Aussie startups, I’ve posted the information here as well as a bit from his about page.  Why not point your mobile browser at www.firxt.com and give a [...]

By Andrew Grill | Posted August 12, 2008 in mobile search | Tagged , , , , | Comments (1)

The Gruen transfer – brilliant Australian tv show about advertising

I came across a hidden gem today – the Australian Broadcasting Corporation (the ABC – an equivalent of the BBC) have a show called The Gruen Transfer.  While some of the London Calling readers know I am an Australian living in London, many of my readers are in the Northern hemisphere, and so would not have [...]

By Andrew Grill | Posted July 13, 2008 in advertising | Tagged , , , , , , , , , , , , | Comments (0)

Andrew Grill featured in “The Australian” 18th July 2006

Appeared in The Australian July 18, 2006 Permission obtained from Author to reproduce in full here. Private details such as age, sex and income have always been valuable in the competitive commercial world. The more you know about your customers the better. Now another item is fast becoming the must-have personal detail – their location. Advances [...]

By Andrew Grill | Posted July 3, 2006 in PR | Tagged , , , , , | Comments (0)