Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile advertising, barcode and mobile search space. The resulting essays in mobile hope to make [...]
By Andrew Grill
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Posted October 6, 2009
in thought leadership
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Tagged barcode, bena roberts, digital newspaper, gomo, gomo news, issuu, mobile, mobile advertising, mobile barcodes, mobile esats, mobile marketing, mobile search, mobile social networking, opinion, thought leaders
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Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle model - here is a quick refresh below. Summarising the curve in words – from Kzero’s blog Innovators are brave people that are willing to [...]
By Andrew Grill
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Posted March 6, 2009
in thought leadership
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Tagged Crossing the Chasm, dabr, delicious, ealy adopter, early majority, Evertt Rogers, faebook, flickr, Geoffrey Moore, innovator, Jane Fonda, laggard, late majority, linkedin, mobile, new technology, technology adoption curve, technology adoption lifecycle model, technoogy adoption curve, tweetdeck, twitter
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This week over at Mobile Industry Review, my good friend and fellow mobile advertising evangelist, Jonathan MacDonald from Ogilvy is hosting a series of video interviews with thought leaders in the mobile advertising space. In the words of Ewan MacLeod from MIR I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena [...]
By Andrew Grill
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Posted January 15, 2009
in thought leadership
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Tagged esoou, every single one of us, everysingleoneofus, jonathan macdonald, mir, mobile advertising, mobile industry review, thought leaders, video interview, video views
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I came across a brilliant whitepaper by fellow mobile advertising evangelist Alan Moore titled “The glittering allure of the mobile society”. Alan was asked to author the paper by Microsoft and it is well worth spending 30 minutes or so reading his excellent views on the allure of the mobile that has started to totally [...]
Head over to MSearchGroove where you can read my guest post I Still Haven’t Found What I’m Looking For; Zone Detection Posied To Drive New Location-Based Mobile Advertising Services. In this column, I outline how a new approach to location – via zone detection is being used to drive location based advertising forward – in [...]
