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I survived opening day of Heathrow Terminal 5 – March 27 2008

The UK’s latest jewel in the crown, the new London Heathrow Terminal 5 building was opened for business on Thursday 27th March 2008.  As you will all know by now, the opening day turned into a complete mess. When I learned that my flight back from Moscow would arrive at the new T5 on Thursday [...]

Nokia’s new meet-your-city initiative – they really are connecting people

Nokia ads on the London Underground – promoting their new flagship store in Regent Street as well as a really neat site called meet-your-city.com. Nokia are really living up to their slogan “Connecting people”. See the larger photos shown above here.

Top advertisers have eight figure budgets allocated to mobile in 2008 says JumpTap CMO

I caught this interesting article over on Ewan MacLeod’s excellent SMSText News site a result of an online interview he conducted with JumpTap’s new CMO, Paran Johar during Mobile World Congress. “….The promise of what could be is enormous. At the perfect time when advertisers and agencies are begging for a new medium, mobile marketing [...]

Andrew Grill on Mobile Europe TV at Mobile World Congress February 2008

Mobile Europe TV (part of the leading industry publication Mobile Europe) interviewed a range of companies at MobileWorld Congress in Barcelona in February 2008.  Andrew Grill was interviewed by Mobile Europe TV on the Seeker Wireless solution around Fixed Mobile Substitution and Mobile Advertising. Click the picture to view the video or visit the Mobile Europe [...]

Google getting close in the UK to overtaking ITV1 for ad revenue

I thought it had happened already, but a report in the Guardian says Google is getting closer to dethroning ITV as the UK’s biggest single advertising income generator.  Seven years ago, who would have thought search would have overtaken TV? Next stop – mobile advertising….. Google snaps at ITV1′s heels for UK ad income crown Jemima Kiss [...]

MSearchGroove guest column: I Still Haven’t Found What I’m Looking For; Zone Detection Posied To Drive New Location-Based Mobile Advertising Services

Head over to MSearchGroove where you can read my guest post I Still Haven’t Found What I’m Looking For; Zone Detection Posied To Drive New Location-Based Mobile Advertising Services. In this column, I outline how a new approach to location – via zone detection is being used to drive location based advertising forward – in [...]

They know what you like and they know where you are. It’s an ad man’s dream!

    Australian Journalist, Stuart Corner from iTWire has written an excellent short article on the new Seeker Wireless mobile advertising solution. Quoting from his report at iT Wire he says In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to [...]

3G roaming vs WiFi roaming – there is a clear winner

Posted from Barcelona Airport – on the way back from Mobile World Congress. Logged onto the Kubi WiFi access point in the airport.  Before connecing via my BT OpenZone roaming account, I thought I’d check the roaming charges – on Kubi access is 12.7p per minute!  That’s  £7.62 per hour! In contrast, my Vodafone data card [...]

Acision launches location-based charging with Seeker Wireless; Mobile operators worldwide can now offer highly accurate zone-based charging to rival the fixed network

Barcelona, February 13th 2008. Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, today announced that it is working with zone detection technology provider Seeker Wireless for the provision of location-based charging. With its expertise in rating and charging, Acision will initially launch “HomeZone” to enable operators [...]

Seeker Wireless powers location for mobile advertising

New solution location-enables mobile advertising inventory without the need for GPS Barcelona, 12th February 2008 – Seeker Wireless, the leader in location and zone detection technology, today announced a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising. The SeekerZone™ Mobile Advertising Platform provides the [...]