Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]
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With Facebook entering the internal social world, the issue of social networks at work are now firmly on the agenda. Soon it will become a case of why don't we have a way to collaborate [...]
I was delighted to be asked to present a Webinar by Marcus Stoll at NewsCred this week, on a subject close to my heart, Brand Advocates. If you enjoyed this blog post you may like other related [...]
Watch a masterclass with Australia & New Zealand Banking's Paul Edwards on how to integrate traditional and social media communications
At this time of the year, as we wind down and look towards 2016, it has been customary to look at the year ahead and make some predictions. Instead of publishing a “top 10” [...]
This has just hit the wires (disclaimer, of course I work for IBM). Hootsuite migrates popular App Directory to IBM Cloud; Pair integrates respective university programs to advance social, cloud [...]
For the last 2 years, I have been inviting key social media influencers to Wimbledon to tour the IBM behind-the-scenes operations. As many people know, since 1990, IBM has been the Technology [...]
The original post is below… On the same day as the UK Election (May 7th), I was honoured to be invited to present at the Online Influence conference in Cardiff. I presented a keynote in the [...]
Social networks are not all about selling. An IDC report from 2014 looked closely at social buying.
If your social team at risk of becoming just another switchboard into your company? Andrew Grill explains how you can avoid this and also ensure your team provides real value to the rest of your [...]