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For some time now I've been saying to corporate audiences in my keynotes that in under 5 years we will not be reading ads - robots will. As promised, in one 8-minute take I put forward my [...]
Imagine a service so good you’d actually pay for it! They already exist but we are happy to use free services without (perhaps until now) thinking about how they are financed by the trading of [...]
What is a fair value exchange for your personal data? £10, £100, a John Lewis Voucher, a free meal, free WiFi or something else. Ordinary consumers with no real grasp of the “backstage” [...]
The General Data Protection Regulation (GDPR) which takes effect in the EU in May 2018 is seen by many companies as a huge hassle. I see it differently. I see GDPR as a huge opportunity for both [...]