What is a fair value exchange for your personal data? £10, £100, a John Lewis Voucher, a free meal, free WiFi or something else. Ordinary consumers with no real grasp of the “backstage” [...]
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Below is a now very common sight on any day at my local Starbucks on Kensington High Street in west London. Most of the people in the photo below (11 out of 14 in view to be exact – click [...]