I believe in this new age of the gig economy and social media, when you work for a company, you’re merely renting your brand to them.
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In the days of social media, and with companies now realising the value of employees as advocates, is it now that we’re now just renting our employee’s brand for the duration of their stay with [...]
This is part two of an engaging and insightful conversation with Kim Babcock from Sales Reboot Camp. The 2-part series of interviews cover Digital Disruption, Digital Eminence, Employee Advocacy [...]
Interview with Kim Babcock from Sales Reboot Camp on Digital Disruption, Digital Diversity and being a Practical Futurist
An engaging and insightful conversation with Andrew Grill, Global Managing Partner @IBM and Practical Futurist. A 2-part post that focused on Digital Disruption, Digital Eminence, Employee [...]
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
Andrew Grill looks at the fine between employee advocacy being used as simply a marketing tool vs authentic content & the power of real digital eminence
I was delighted to be asked to present a Webinar by Marcus Stoll at NewsCred this week, on a subject close to my heart, Brand Advocates. While you are here ... Did you know that Andrew also [...]
Andrew Grill is focussed on the utilising the power of advocates within organisations. “In your organisation, no matter what size it is, you’re going to have people who are absolute experts on [...]