Maurice Lévy from Publicis on persuasion
I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in a downturn, there was a paragraph that [...]
Carnival of the mobilists 154
Carnival number 154, the final Carnival for 2008 is hosted by C. Enrique Ortiz at About Mobility. It is a terrific selection of the best mobile blogging of the week — capping a stellar Carnival [...]
O2 launches integrated media group
According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to [...]
Mobile industry predictions for 2009 part 1
As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009. Looking back at some of my 2008 predictions [...]
Mobile Industry Thought Leaders New Initiative Launched
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile Industry [...]
Frost and Sullivan on mobile advertising
I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains [...]