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Radian6 acquisition – an endorsement of social media business value today

Full disclosure: I head international sales for Visible Technologies from their London office. Stephen Waddington (@wadds) said in a tweet this morning that he had gone back and re-read my Social CRM post from January on the news that Salesforce.com has bought Visible competitor, Radian6. Smart man is Stephen, because he linked my discussion about what [...]

Using your own branded short URLs part 1

One of the limitations of twitter is that if you want to share a website link such as http://londoncalling.co/2010/10/using-your-own-branded-short-urls-on-twitter-part-1 then the link actually takes up a number of valuable characters (83 to be exact) – more than half of the 140 available in a single tweet. The answer of course is to use one of a [...]

Using your own branded short URLs part 2

This post follows on from part 1 where I introduced the concept of short URL services and how some companies and individuals have started to deploy customised URL shorteners. So now you’ve made the decision that you want your own short URL service (like the one I use, lc.tl) – what next? Well first of [...]

So we’re all bloggers now are we?

I spied an interesting article in a recent Independent “Viewspaper” section (consumed on the iPad of course) titled “Welcome to Planet Blog: How blogging has taken over the world” that basically said we are all bloggers now. This got me thinking – firstly is this true, and also what is the status of the “pure” bloggers [...]

Which twitter personality are you?

Over at Stephen Waddington’s excellent Wadd’s tech pr blog (currently number 25 on the top 50 UK advertising blogs chart) there is a very good discussion on the different “types” found on twitter. This sits nicely with my recent discussion on twitter as a serious business tool vs waste of time. Read the whole post on [...]