London Calling » social media monitoring

Radian6 acquisition – an endorsement of social media business value today

Full disclosure: I head international sales for Visible Technologies from their London office. Stephen Waddington (@wadds) said in a tweet this morning that he had gone back and re-read my Social CRM post from January on the news that Salesforce.com has bought Visible competitor, Radian6. Smart man is Stephen, because he linked my discussion about what [...]

By Andrew Grill | Posted March 31, 2011 in social media | Tagged enterprise social media, kelly pennock, radian 6, Radian6, Radian6 acquisition, salesforce, salesforce buys radian6, salesforce.com, social intelligence, social media, social media monitoring, stephen waddington, visible intelligence, visible technologies, wadds | Comments (0)

Is 2011 the year of social? Early pointers provide positive signs

So many things in the early part of January are pointing to 2011 being a serious year for social media, and possibly the year when it comes of age and is plumbed into everything in a powerful and meaningful way. From where I sit at Visible Technologies, where I run international sales (everything outside of [...]

By Andrew Grill | Posted January 27, 2011 in social CRM, social media | Tagged crm, facebook, Saints, salesforce, salesforce.com, social, social intelligence, social listening, social media, social media credentials, social media handles, social media monitoring, SPSC, St Peter's Adelaidde, St Peter's College, St Peter's Old Scholar's Association, twitter, visible technologies | Comments (7)

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

Do we need influencers or advocates?

Good question. Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick with those who are already advocates for our brand. Michael Brito, Vice President of Social Media, for Edelman Digital and 3 [...]

By Andrew Grill | Posted November 1, 2010 in influence, social media | Tagged @vodafoneUK, advocate, advocates, celebrities, Edelman, facebook, influencers, innfluencer, Michael Briro, social intelligence, social media, social media monitoring, social media today, sure signal, suresignal, trust barometer, twitter, vodafone | Comments (6)

Visible Technologies Unveils New Social Intelligence Platform

Visible Technologies Details Next-Generation Platform to Address the Changing Social Media Landscape BELLEVUE, Washington, October 28, 2010 — Visible Technologies today unveiled its vision for Social Intelligence, the ability to extract measurable business value from social conversations, enabling companies to capitalize on the rapidly growing and changing social media landscape. The company also announced today [...]

By Andrew Grill | Posted October 28, 2010 in Social Intelligence | Tagged Autodesk, Blanc & Otus, Boost Mobile, Burson-Marsteller, business value, Colin Sutton, Debbie DeGabrielle, Dr Pepper Snapple Group, Forrester Research, Group M, GroupM, kelly pennock, M80, microsoft, Omniture, Razorfish, Seth Friedman, social conversations, social intelligence, social intelligence platform, Social Media Landscape, social media metrics, social media monitoring, social monitoring tools, Suzi Owens, Trends 2010: Listening Platform, Tribal DDB, Tribal DDB Worldwide, Vail Resorts, Vanessa Fox, visible, visible intelligence, WPP and Spring Creek Group, Wunderman Network, Xerox, Zach Hofer | Comments (5)

Twitter practice with yammer

A trick I have been using with my large corporate clients who are nervous about unleashing their teams onto twitter for customer service is to setup a safe training environment using Yammer . Yammer is essentially a corporate version of twitter, which is completely private as you need to log in with your corporate email address [...]

By Andrew Grill | Posted October 12, 2010 in social media, twitter | Tagged corporate twitter, corpotate social media, customer service, social media monitoring, twitter, twitter practice, twitter tips, yammer | Comments (1)

Do it yourself social media monitoring – not for the faint hearted or the IT department

For the second time in as many months, a potential client has informed me that “the internal IT team are developing and evaluating their own home-grown social media monitoring platform”. This either points to the fact that the entire social media monitoring industry has failed, or the IT departments think they can build a better/faster/cheaper [...]

By Andrew Grill | Posted October 10, 2010 in social media | Tagged @andrewgrill, actionable insight, adtech, automated sentiment, coverage, crorporate, data capture, diy, do it yourself, facebook, indoor coverage, insight, iphone, market research, orange, sentiment, Shiva Rajarman, social media, social media monitoring, twitter, twitter.facebook, visible intelligence, visible technologies, vodafone, workflow | Comments (22)

The twitter tax and what it really says about your business

Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]

By Andrew Grill | Posted September 25, 2010 in twitter | Tagged @aiannucci, @vodafoneUK, advertising, Armando Iannucci, bt, customer service, Darcy Willson-Rymer, Dave Evans, dim bulb, financial times, FT, FT.com, Jonathan Salem Baskin, lucy kellaway, peer advocacy, social media monitoring, social networks, starbucks, twitter, twitter tax, Vodafone.@btcare | Comments (16)

Going beyond the social media buzz conference July 14th in London

On July 14th between 4-6pm Visible Technologies is sponsoring an event at the IAB in London looking at the “buzz about the social media buzz”. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are [...]

By Andrew Grill | Posted June 21, 2010 in social media | Tagged andrew grill, beyond the buzz, buzz monitoring, Chris Clarke, Claudio Branno, Conservative Party, Eurostar, FreshNetworks, IAB, IAB.brand-e.biz, Jimmy Choo, Jummy Choo Trainer Hunt, Kindred, LBi, london conferences, mashable, Matt Rhodes, Paul Armstrong, Robin Grant, social media, social media buzz, social media monitoring, socialtouchpoints, the buzz about the social media buzz, The Viral Factory, thinktank, visible technologies, we are social | Comments (0)

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

By Andrew Grill | Posted June 6, 2010 in social media | Tagged beat-up, beatup, bt, BT Sarah, carphone warehouse, customer service, daily mail, daily mail beat-up, debatescape, engage, facebook, integrate, Jason Lewis, learn, listen, listen learn engage integrate, social media monitoring, social networking, social networks, spying, twitter, visible technologies | Comments (35)

Visible Technologies Expands International Presence – launches London office

It’s nice to be able to welcome the rest of the Visible crew to the UK. WPP Company Establishes European Headquarters to Support Growing Demand for Comprehensive Social Media Monitoring Solutions Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies [...]

By Andrew Grill | Posted May 18, 2010 in social media | Tagged andrew grill, Autodesk, berkeley square, Blake Cahill, Boost Mobile, Centurion Holdings, craig gordon, dan vetras, Forrester Research, Hill & Knowlton, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, James Farquharson, microsoft, social media monitoring, trucast, truinsight, trupulse, trusearch, truvoice, VCCP, visible technologies, visible technologies uk, wpp, wpp investment, Xerox | Comments (0)

Visible Technologies Secures $22 Million in Funding

I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]

By Andrew Grill | Posted January 13, 2010 in social media | Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp | Comments (1)

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009. It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash. As rightly identified by Dave Evans in a recent [...]

By Andrew Grill | Posted October 16, 2009 in social media | Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars | Comments (4)

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