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[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

By Andrew Grill | Posted October 12, 2010 in research, social media | Tagged adam lewis, blogs, facebook, GWI research, immediate future, incentive, internet retailing conference, ocial shopping, onlien shopping, online, online buying habits, online shopping habits, recommendation, retail, shopping, social media, social networks, social shopper, survey, twitter | Comments (1)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (83)