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Radian6 acquisition – an endorsement of social media business value today

Full disclosure: I head international sales for Visible Technologies from their London office. Stephen Waddington (@wadds) said in a tweet this morning that he had gone back and re-read my Social CRM post from January on the news that Salesforce.com has bought Visible competitor, Radian6. Smart man is Stephen, because he linked my discussion about what [...]

By Andrew Grill | Posted March 31, 2011 in social media | Tagged enterprise social media, kelly pennock, radian 6, Radian6, Radian6 acquisition, salesforce, salesforce buys radian6, salesforce.com, social intelligence, social media, social media monitoring, stephen waddington, visible intelligence, visible technologies, wadds | Comments (0)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (83)