I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
|
Posted September 14, 2009
in social media
|
Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, Dave Carrol, education, engage, engagement, facebook, financial times, FT, future trends in advertising, integrate, Keynote Speaker, learn, listen, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, MIT labs, multinational, multinational brands, new models, Nicholas Negroponte, Obama, ogilvy, Omnicam Media, Omnicom Media Group, peer advocacy, Philippa Brown, rules for social media, social intelligence, social media, social media expert, social media strategy, social networking, step change, sydney, telstra, twitter, United Airlines, united breaks guitars
|
I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]
By Andrew Grill
|
Posted August 1, 2009
in advertising
|
Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
|
I’m an Engineer from way back, so for me the concept of impedance refers to “the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“. Translated – it means things and people getting in the way. As some of you know, I present at conferences and speak [...]
By Andrew Grill
|
Posted July 17, 2008
in opinion
|
Tagged facebook, impedance, jonathan macdonald, location, mobile, mobile advertising, mobile impedance effect, mobile industry, mobile monday, vodafone
|
Like many people reading this post, I first came across Twitter when reading a story about web 2.0 and the “Facebook phenomenon”. Twitter is normally mentioned in the same sentence as these other websites – but is it really a serious proposition, or one of a number of ways you can now waste your time? [...]
By Andrew Grill
|
Posted June 26, 2008
in opinion
|
Tagged Bebo, business twitter, facebook, instant messaging, metadata, mobile, mobile advertising, myspace, now public, nowpublic, social networking, tesco clubcard, tweet, twitter, twitter personality, twitter.com, user generated content, zeitgeist
|
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan. This severe limitation made me [...]
This week we have a new Carnival publisher, Bena Roberts from GoMo news – but she’s no stranger to publishing! Head on over to GoMo News to read this week’s installment of Carnival of the Mobilists where you can read a collection of fascinating posts on Mobile Search and Android, Softbank Japan’s $430 million investment into [...]
By Andrew Grill
|
Posted May 12, 2008
in carnival
|
Tagged admob, android, bena roberts, carnival of the mobilists, facebook, gomo news, iphone, mobile search, nokia headlines, WiMax, xiaonei.com
|
Over at mobileljones.com you will find this week’s Carnival of the Mobilists, where you will see a reflection of mobile’s push to data and multimedia in 2008, and how handset companies, former handset companies, internet companies, new entrants and social networking giants are all involved in mashups of services. Once again, the mobile world’s finest provide [...]
By Andrew Grill
|
Posted April 14, 2008
in carnival
|
Tagged carnival, carnival of the mobilists, facebook, google, lbs, location, mash, mobile, mobilejones, wireless
|
The article in the Times states “Husbands who are not where they are supposed to be could soon be in danger of being “sniffed” out by a mobile phone service that gives suspicious partners an electronic map showing the location of their spouse.” The service is apparently coming to the UK soon, from US company [...]
By Andrew Grill
|
Posted April 1, 2008
in applications, location, mobile, privacy
|
Tagged facebook, lbs, liberty, location, media, networking, online, sniff, social, times, tracking
|
With the increase in the launch of mobile versions of social networking sites such as m.facebook.com m.linkedin.com m.twitter.com m.youtube.com m.myspace.com (ps notice a pattern here – no .mobi extension for these major sites – does this point to the fact that consumers will decree dot m is the winner) ..it got me thinking about the [...]
By Andrew Grill
|
Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
|
Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
|
