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Best practice for social media in a crisis. Case study: Vodafone UK

Last March, a major Vodafone outage in the UK caused by a break-in by thieves at their Basingstoke facility highlighted how social media can and should be used in a crisis. I am a loyal Vodafone customer (@vodafoneUK would probably call me an honorary Ambassador), so while the outage was annoying, I am not looking to leave [...]

By Andrew Grill | Posted March 1, 2011 in crisis management, social media | Tagged @vodafoneUK, basingstoke, Basingstoke break-in, basingstoke facility, basingstoke issues, crisis management, crisis management case study, crisis update, euro star, Eurostar, eurostar twitter, Gatwick airport, gatwick airport closed, gatwick airport twitter, gatwick snow, gatwick twiter updates, gatwick twitter, LGW, social media crisis, social media.crisis management, twitter crisis management, twitter tax, VF UK, VFUK, vodafone, vodafone basingstoke vodafone break-in, vodafone best practice, vodafone break-in, vodafone breakin, vodafone crisis, Vodfone, war room | Comments (8)

Getting started with twitter – a guide for business

While in Australia in July I had the opportunity to present to a room full of people who had never used twitter. I was also able to sign them up in real time and introduce them to a new medium. This was incredibly humbling as it allowed me to peek into the minds of those [...]

By Andrew Grill | Posted October 13, 2010 in social media | Tagged australia, business, corporate, corporate tweeting, Eurostar, getting started with twitter, hotmail, twitter, twitter for business, vodafone | Comments (9)

Going beyond the social media buzz conference July 14th in London

On July 14th between 4-6pm Visible Technologies is sponsoring an event at the IAB in London looking at the “buzz about the social media buzz”. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are [...]

By Andrew Grill | Posted June 21, 2010 in social media | Tagged andrew grill, beyond the buzz, buzz monitoring, Chris Clarke, Claudio Branno, Conservative Party, Eurostar, FreshNetworks, IAB, IAB.brand-e.biz, Jimmy Choo, Jummy Choo Trainer Hunt, Kindred, LBi, london conferences, mashable, Matt Rhodes, Paul Armstrong, Robin Grant, social media, social media buzz, social media monitoring, socialtouchpoints, the buzz about the social media buzz, The Viral Factory, thinktank, visible technologies, we are social | Comments (0)

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel. The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side [...]

By Andrew Grill | Posted December 20, 2009 in social media | Tagged @little_break, channel tunnel, crisis management, dave black, euro star, euro star picture, Eurostar, eurostar crisis, eurostar moment, eurostar photo, eurostar pic, eurostar pics, eurostar picture, eurostar twitter, little break, mobile optimised, mobile website, operations delivers, PR, public relations, Rachel Clarke, Robin Grant, social media, social media gap, tech crunch, techcrunch, twitter crisis, we are social | Comments (13)

Would a TV show about advertising work in the UK?

An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008. This is a show “all about advertising”, and quoting from a recent story in Campaign below The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer [...]

By Andrew Grill | Posted March 15, 2009 in advertising | Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp | Comments (2)