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Best practice for social media in a crisis. Case study: Vodafone UK

Last March, a major Vodafone outage in the UK caused by a break-in by thieves at their Basingstoke facility highlighted how social media can and should be used in a crisis. I am a loyal Vodafone customer (@vodafoneUK would probably call me an honorary Ambassador), so while the outage was annoying, I am not looking to leave [...]

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel. The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side [...]