I believe in this new age of the gig economy and social media, when you work for a company, you’re merely renting your brand to them.
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What is a fair value exchange for your personal data? £10, £100, a John Lewis Voucher, a free meal, free WiFi or something else. Ordinary consumers with no real grasp of the “backstage” [...]
"Dance Like Nobody’s Watching ..." goes the saying, but is that true on social media? I was thinking about how I use LinkedIn, Twitter, Facebook and Instagram in very different ways depending on [...]
With the news that Snap reported lower daily active users (DAU) than expected, (plunging shares by 17% overnight) chief exec Evan Spiegel says analysts should instead look at time spent in the [...]
Interview with Kim Babcock from Sales Reboot Camp on Digital Disruption, Digital Diversity and being a Practical Futurist
An engaging and insightful conversation with Andrew Grill, Global Managing Partner @IBM and Practical Futurist. A 2-part post that focused on Digital Disruption, Digital Eminence, Employee [...]
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?