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How one tweet could cost you your job

I had a fascinating discussion with Helen Kennedy from Leeds University this week. She approached me about an interview to support her research and book about social media monitoring. During our [...]

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Do we need influencers or advocates?

Good question.  Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick [...]

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Twitter practice with yammer

A trick I have been using with my large corporate clients who are nervous about unleashing their teams onto twitter for customer service is to setup a safe training environment using Yammer . [...]

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