Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner [...]
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Update: The winner of the debate was Rory Sutherland who successfully argued that Tim Berners-Lee should be saved. A close second was Roisin Donnelly who nearly saved P&G’s CEO A.G. [...]
On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally [...]
Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK. [...]