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Here is a lesson in how not to use mobile as a channel. I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching [...]
Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and [...]
Last Friday I was in the Hospital Club in Covent Garden, where I am a member. Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of [...]
I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant. As an expat [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to [...]
I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face [...]
At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant [...]
In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding [...]
