Proof that the mobile really is personal media
I read with interest the news that there is to be a class action brought against Apple for allegedly allowing personal information gleaned from iPhones and iPads to be sold to advertisers. Apple [...]
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I read with interest the news that there is to be a class action brought against Apple for allegedly allowing personal information gleaned from iPhones and iPads to be sold to advertisers. Apple [...]
IAB to drive research in the mobile industry with appointment of Alex Kozloff as dedicated mobile manager The Internet Advertising Bureau – the trade body for online and mobile advertising – has [...]
Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner [...]
I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade! When I think back to where I was and what I was doing 10 years ago in 1999, [...]
Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp [...]
Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched. The guide profiles nine of the most important mobile [...]
ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to [...]
I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters [...]
Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures [...]
As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of [...]