I received an interesting report from Jumiper – reproduced below. HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and [...]
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The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market [...]
I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below. Mobile Industry [...]