The news that influencer measurement tool Klout is closing down should be no surprise. I haven’t heard any reputable person mention their Klout score in more than 2 years. I have some unique [...]
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It is worrying that some "individual of the year..." awards are now being gamed, and they are just a popularity contest that can be won by agencies with lots of staff all voting for a particular [...]
Employee advocacy is something clients ask me about on an almost weekly basis. How do you do it, and do it well without it becoming seen another campaign from the PR or comms teams?
Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]
An interesting debate was held at IBM Connect in Orlando, Florida on Tuesday 28th January 2014 around the value of Klout and influence platforms in general, and the value to employers and brands. [...]
For many in the social media and marketing industry, the Channel 4 Dispatches program aired on Monday 5th August 2013 in the UK came as no surprise. You can watch a 2 minute trailer for the show [...]