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What’s next for Influencer Marketing?

The world of influence is in an interesting space. When I ran “influencer 1.0” company Kred back in 2011, I saw some very interesting behaviour.

Has influencer marketing jumped the shark?

Is it just me or do others believe that Influencer marketing has jumped the shark? A bold statement, but I think I can justify why I believe this to be true in 2017.

Influencing the influencers – getting to the real decision makers using social media

Does your organisation use social media in the hope a CEO may read your tweet and want them to buy your product? You don’t always have to aim so high, writes Andrew Grill. Often we need only [...]

What happens when you invite influential bloggers to @Wimbledon?

For the last 2 years, I have been inviting key social media influencers to Wimbledon to tour the IBM behind-the-scenes operations. As many people know, since 1990, IBM has been the Technology [...]

Crossing the line – when is it right for a blogger to accept payment for stories?

An interesting thing is happening to bloggers that are becoming more popular – we are being asked if we would accept articles on our site in return for payment. As someone who has been [...]

Moving from an influencer to an advocate – the @PeterShankman way

I am a big fan of Peter Shankman, I count him as a friend. He was part of the Kred leader’s program in 2012 and continues to be a great source of support and advice. I also love his [...]

Humans still crave recognition

A number of people woke to the news this morning that they were in the top 1% of Kred influencers either globally or in a particular community. I know this because I was responsible for an email [...]

Finding influencers for your next event

As some of you may know, I am hosting an event in New York on the 6th February for Kred, the company I am CEO of. The event is an opportunity to bring together key influencers in the New York [...]

Friday Hangout with Mark Schaefer, Janet Fouts and Andrew Grill former CEO of Kred on Influence

On Friday December 7th, I was involved in a great online discussion with Mark Schaefer, Executive Director of Schaefer Marketing Solutions as part of the regular live Friday Hangout sessions. We [...]

Andrew Grill speaks at the Mindshare Huddle in London about finding and working with influencers (2012)

I was honoured to have been asked to speak at the Mindshare Huddle on November 8th in London. My talk title was “Now you’ve found those influential bloggers: what next”. Given [...]

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