The Notification age – are you being driven to distraction?

 In disruption, mobile
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10 years ago when your phone buzzed it could only mean one thing – a text message. At a conference in London yesterday, I heard that Millennials scroll the equivalent of 90 metres on their phone each day.

I bet that the number of notifications they receive could be double that.

Now, when our phone buzzes it could be almost anything. Have we lost control of our attention in the notification age and what is this doing for productivity if we are constantly alerted to look at our phones?

Are we being driven to distraction?

How many notifications do you receive each day, and which ones could you really do without?


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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.