With 6 weeks to go, few if any firms are ready for GDPR

 In advertising, facebook, marketing

The news about Facebook just keeps coming, and it highlights the huge gap in readiness for the introduction of GDPR in just 6 weeks.

From my own research, it seems almost no firms are ready.

Watch my 4-minute vlog below to hear what I found.

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The fact that large firms such as Royal Mail and Honda are being fined huge amounts for marketing communications thinly disguised as a way to keep people-opted into databases post-GDR should ring alarm bells for any firm thinking of doing the same.
The upgrade of the privacy legislation with the GDPR is a step-change in regulation and has actually been in place for the last 2 years. It is enforceable on 25 May meaning there is no “grace period” to get it right.

Marketers need to up their game in the next 6 weeks before GDPR and the potentially huge fines come into play.

Instead of seeing GDPR as a huge headache, see it as an opportunity to innovate how you collect consumer data and think about a fair value exchange rather than a one-sided transaction.

If you’re still confused about what to do to get GDPR ready, I’ve partnered with Drew Fobbester to put on a 1-day GDPR workshop with everything you need. Find out more and grab a 50% discount at practicalfutur.ist/get-gdpr-ready

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.