Don’t forget to sell shirts and shoes!

 In digital disruption, disruption, public speaking, social media, strategy

“Don’t forget to sell shirts and shoes” is a sign that is on the whiteboard in the office of Under Armour’s CEO Kevin Plank in permanent ink.

I was fortunate enough to see Kevin present in New York a couple of years ago and took a snap of the sign.

At the recent Digital Growth conference, in this 30-second clip, I explained why all companies need to think in this way.

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Don’t get caught up in vanity social metrics or campaigns and products that are a waste of time.

My message was clear – “If you can’t measure it and it does not impact the bottom line then don’t do it”.

Do you have a mentality to always “sell more shirts and shoes” or your equivalent?

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

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About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.