Are we just renting our brand to an employer in the age of social media and personal brand?

 In eminence, employee advocacy, personal brand

I believe in this new age of the gig economy and social media, when you work for a company, you’re merely renting your brand to them.

I have been thinking a lot about this recently, as the result of a number events where I have spoken, or been a participant.

At the World Built Environment Forum, the panel I presented on tackled the changing face of work as we look to more itinerant workers.

At a session I presented for a group from the UK Government we looked at how normal jobs are being disrupted. At an event on employee advocacy, I heard much about the notion of employees having their own personal brand to aid advocacy and social selling.

I reflected upon my own experience when a company offered me a new job in a new country – with two of the conditions being that I stop blogging AND I stop public speaking – two things I see as my hobby more than anything else.

In the video below I put forward my case for why I believe that employees are merely renting their brand to an employer (in return for mutual benefit) and we should stop the notion that companies “own” us and our brands.

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This may be seen as a controversial view – what do others think?

While you are here ...

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.