Let technology into your home but don’t let it rule your life

 In amazon, disruption

My article yesterday about “Parcel Pirates” proved to be very popular.

I mentioned that Amazon has developed Amazon Key to combat parcel theft, and finally I’ve found a review from someone who has actually used it.

Geoffrey Fowler writes in the Washington Post (also owned by Amazon) on his experience over the past month.

The TL;DR version is that while it mostly worked, what was more alarming was that now he has (literally) let Amazon into his home, he has become hostage to the Amazon platform because it is now harder to let people who are not from Amazon (eg family) into his house.

Herein lies the problem of locking yourself in too tightly with one platform or service – they can start to own you. I’ve succumbed to the Apple drug and I now run a completely Apple dependent technology stack.

When they change their charger to USB-C for example, I have to shell out to upgrade to keep things working.

The message in this story is that you don’t want to lock yourself into a proprietary system when being an early adopter.

While there are inherent security benefits from Amazon controlling all the pieces, as Geoffrey saw first hand, they can literally rule your life.

Amazon can theoretically own your whole home – with Alexa, Fire TV and now Key, What’s next?

Watch a video on Geoffrey’s experience below.

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.


Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.