World’s largest advertising company WPP is being disrupted by digital

 In disruption

News that WPP, the world’s largest advertising group has issued a second sales warning requires some reflection.

The reason provided by CEO Sir Martin Sorrell is that fast-moving consumer companies are spending less with agencies, or more worrying for agencies in general – going direct to Facebook and Google.

Sorrell was quoted in an article in the Financial Times also admitting that digital disruption (of WPP and the industry generally) is a fundamental one.

Time for some fresh thinking! Perhaps agencies need to disrupt themselves faster than first thought – easier said than done.

 
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About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.