@NewsCred Webinar: Harnessing Brand Advocates for Content

 In social business


I was delighted to be asked to present a Webinar by Marcus Stoll at NewsCred this week, on a subject close to my heart, Brand Advocates.

The main themes of the webinar, and presentation were:

  • Everyone in your organisation can be a brand advocate
  • Why pay advocates to promote your brand when you already have 100’s and 1000’s of advocates on staff?
  • You need easy to understand social media guidelines (like those at IBM) to help guide your staff
  • You need to measure the effect of your brand advocates
  • You need to give them the tools and the freedom to create and share their own content
  • Even those who are not active on social can provide great content to share
  • Not everyone will want to be a brand advocate
  • To scale a Brand Advocate program you need a platform to surface content and track engagement

There were some great questions at the end of the webinar, and a great deal of engagement on Twitter afterwards.

What are you doing with your trusted Brand Advocates at the moment?

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.