How to ensure I won’t blog your press release – case study

 In social media

I received this email today (as did other fellow bloggers) from a mobile ad company.

Click on the graphic to read in full (I have changed the name of the company to xxxxxx) and hidden the sender’s name.

blogger-pitch

The phrases that ensured I would not post this were (in no particular order)

Hi, 

(I have a name)

Well, the MWC starts today, if you like this infographic, what about publishing an article about it? 

They missed the phrase “dude” as in what about publishing it dude?

Reasons why I would publish an article, if I were you :

Really….

and finally

This infographic is really visual,  easy to read, fun to watch and it’s going to please your audience a lot.

I think as editor I’ll decide if my audience is going to be “pleased” by this.

Tips for PRs

If the content of your release is relevant and interesting, I’ll consider publishing it.

Also please send me a release in blog ready format – ie NOT a 10MB PDF that I then have to manipulate.

Photos and videos are fine also – just make them easy to embed.

And finally, read my blog for 5 minutes before you email me. Address me by name and mention a post you’ve read and why it was of interest – that will ensure I promote your company.

In this case, I decided to blog it – but for all the wrong reasons.

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

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About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.