The Telegraph newspaper in the UK is again printing a digital only edition on Christmas Day (2012)

 In digital disruption, digital publishing
[the_ad id=”`{`the_ad id=“50412“`}`”]

Please note this article was first published in 2012.

For the latest information on the Telegraph iPad app (December 2016) please click here.

Reading the Telegraph newspaper on my iPad this morning, I noticed that for the first time they are going to publish an edition on Christmas Day.

What was also interesting was that instead of cranking up the printing presses while everyone is enjoying Christmas, they have decided to publish a digital only version.

Good move as most of the shops in the UK are closed on Christmas Day so it would hard to grab a copy anyway.

The thing that really grabbed my attention was the focus on iPad present recipients – quite smart as I expect there will be thousands of excited iPad recipients on Christmas day wondering what to download next. Click each image for a larger view.

Telegraph-Christmas-2page

The ads even explain helpfully how to download an app for the first time.

The only catch, for the “free 30 day trial” you have to surrender your credit card details in the hope that you will forget to cancel before the trial is up.

I wonder if this is an experiment to see what the take-up of digital editions is.

newsweek-final-print

With news that Newsweek has printed their final print edition, how long might it be until UK mainstream papers head down the digital only route?

Another example of digital disruption.

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.

About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.