Twitter – the latest “pre-ticked box” email offenders

 In marketing, twitter

I’ve been wondering why lately I have been receiving additional emails from Twitter – mostly about things I am not interested in.

Turns out Twitter are the latest culprits who “pre-tick” marketing preference boxes – see below


I’m just not sure why Twitter feels the need to pre-tick this stuff – why not send out an update email (once) and let us all know about the new email preference options and allow ME to opt-in rather than have to opt-out.

This is lazy marketing – and eventually consumers will start to rebel against companies that don’t respect consumer’s preferences.

Un-ticked boxes is the new black in marketing.  If I opt-in I really do want to hear from you.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.