Bonfires & Fireworks – Daren Rubins of PHD compares social media with bonfires

 In social media

In this week’s Campaign Magazine, there is a good review of the recent Haymarket Brand Media and News International Big Digital Debate – held on 19th November in London.

I can’t find the copy online, as it is a “promotion” in the magazine, but one comment by Daren Rubins who is the Managing Director of London Agency PHD is worth repeating.

I just thought this paragraph worth sharing for a number of reasons – firstly it is spot on, and secondly it shows that a traditional agency like PHD really gets where social media is heading and the impact it can have on traditional advertising.

Hats off to Daren for this.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.