How brands can make money from twitter
Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and 200 staff use the site to talk to customers.
“Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet attributed directly to our Twitter activity,” Dell’s Stephanie Nelson blogged.
This figure is double what Dell made from the Twitter account six months ago.
Taking all the Twitter-related purchases together adds up to more than $3m in sales, Ms Nelson said.
When shoppers complained online that some keys were too close together on one laptop model, the company announced they would change the design of the keyboard.
I think we can expect to see many more stories like this in the future as brands embrace social media in the right way.