Mobile Monday Amsterdam #11 Monday June 1st

 In advertising

I’m absolutely thrilled and excited to have been asked to speak at MoMo (Mobile Monday) Amsterdam on Monday 1st June.

The theme for MoMo #11 will be Visions on Mobile and I will be joined by some of the world’s best thinkers including

  • Joseph Pine IITED speaker & Multiverse guru
  • Howard RheingoldTED speaker & SmartMobs guru
  • Jamais CascioTED speaker & Mobile Sustainability guru
  • Alan Moore from Communities Dominate Brands & Mobile Society guru
  • Robert Rice – Augmented Reality Guru

    Update:  Below are the slides I presented at Mobile Monday AMsterdam #11 on Monday 1st June 2009.

    The program for the evening will be (all times GMT+2 – Amsterdam time)
    12:00 Doors open
    13:00 Marc Fonteijn – Kick off (Yuri van Geest, Rudy de Waele)
    13:15 Alan Moore – Social marketing intelligence
    14:00 Jamais Cascio – Mobile intelligence
    14:45 Break (Jeroen van Glabbeek)
    15:15 Andrew Grill – How mobile impacts advertising
    16:00 Joseph Pine II – Infinite possibility
    16:45 Break (Rudy de Waele)
    17:15 Howard Rheingold – Smart mobs revised
    18:00 Robert Rice – Augmented reality
    18:45 Marc Fonteijn – Closure
    18:50 Drinks

    The full title of my talk will be “This time…it’s personal.  How mobile challenges everything we thought we knew about advertising“. 

    I have been paired with the legendary Joseph Pine II, Author of such books as Mass Customization, the Experience Economy and Authenticity.  He is currently engaged in outlining the new concept of the multiverse, and I hope my talk will fit nicely with his on “mobile marketing in the multiverse”.

    The event will be streamed live from from 12:00 London time (I will be up at around 14:15 London time) and watch out for the twitter stream with the hashtag #momoams.

    Event details:
    Date: Monday, June 1st 2009 (Whit Monday/’Pinksteren’!)
    Time: 12:00 – 19:00 (excluding drinks – Amsterdam tie GMT +2)
    Location: Rode Hoed, Amsterdam (Route | Map)

    Pay attention: this special event will start earlier than our usual MoMo events! You will have to take care of lunch before you come, we’ll take care of snacks during the breaks and the ‘borrel’. If you wonder why this MoMo will take longer, the list of speakers makes pretty clear why that is;)

    As is usual with MoMo Amsterdam events, the available places were gone before emails hit the inbox – with an expected attendance of over 400 people.

    If you are lucky enough to have secured a ticket, I look forward to seeing you at the event in Amsterdam – with my fellow guest speakers it is shaping up to be an extraordinary event. 

    Why not drop me a line before the event.  I will of course be speaking on mobile marketing and advertising.

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    Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.